From the moment I watched the agonizingly adorable Holderness family Christmas video greeting, I was simultaneously impressed, intimidated, and overwhelmingly grateful my kids are grown and our days of producing creative Christmas cards have waned. I thought there was pressure then.
When I was little, photo cards were the exception rather than the rule. The fact that someone took a picture and had them made into cards was above and beyond everyone’s factory made cards with a scribbled signature added to personalize them. Those people were rich.
Christmas letters have been around forever, but those have already been infamously lampooned and become so iconic, they have become cliche. It is the rare author today who doesn’t try to make fun of penning one year into a concise review while skewering the braggadocious letters.
Photo cards have become mini photo albums now. It used to be one picture of the kids and/or family and/or pets was enough. Thanks to the ease of uploading and printing, the photo cards include multiple images of the little rat bastards because their adorableness simply cannot be captured in one brief shutter exposure. Their smiling/crying/un-cooperative faces tilt in varying positions on premium paper, both front and back. Cost is no concern. More is better.
I’ll admit to making an effort to send out creative Christmas cards when the boys were young. No standing in front of the fireplace cliches for me. I remember being wowed by people that actually used Halloween pictures, or summer vacation pictures to mix it up a bit. I immediately followed suit. I even drew a cartoon card one year.
The competitive nature of these clever/amusing/overdone greetings rivals that of the Tour de France. Because my husband was in advertising then, there were some wickedly cool photo cards sent to us. I got to the point where a plain old Christmas card without any family photo was a disappointment. Waste of paper. I loved
ridiculing seeing photos and letters that said so much more between the lines.
Now the damn Holderness’s have thrown down the gauntlet. They have made a Christmas greeting on steroids. Everyone is in love with their video. Where will it end? And if everyone starts making them, when will there be time to trim a tree or bake a cookie? You’ll either be in production, or viewing someone else’s greeting while biting your lip and praying theirs did not beat you to the punch on some brilliant idea.
I predict many failed attempts will follow the Holderness video, along with parodies that will kill. The current generation of vid-kids can already edit on their laptops or even make a viral vine, so the potential is limitless. I look forward to any clever masterpieces my children will send of any future grandchildren, but am totally relieved I am old enough to have escaped this new trend. I, for one, refuse to feel pressured. Happy Holidays to all you creatives out there. I’ve got to run. Making a holiday hologram takes more time than I planned for.